What is EMV?
EMV is a technical standard of security framework for smart payment cards (chip cards) that defines the payment interaction between the card and the payment devices. Originally established in 1996 there are now more than 35 million EMV terminals used worldwide.
What does EMV stand for?
Europay - Visa - Mastercard. The three companies that originally created the standard. The EMV Standard was originally established in 1996. As of 2013 statistics show more than 35 million EMV terminals are used worldwide.
How are EMV cards used? EMV cards can be processed via contact or contactless:
Contactless – By placing the card within 4cm of the terminal. This is made possible through Near Field Communication (NFC). This is the same technology used by mobile phone providers such as Apple Pay and Android Pay.
Contact – By inserting the card into the terminal
EMV is not yet a requirement, but you could be liable for a fraudulent EMV card used at your dealership if you haven’t implemented EMV. EMV devices also support NFC, which means your business can support additional payment methods like Apple Pay and Android Pay through NFC. Apple Pay and Android Pay do require specific terminals.
This year, U.S. card issuers began to step up the distribution of cards with EMV chips in them. The reason, “liability shift”. As of October 2015 the liability for fraudulent transactions will be transferred from the card issuer to the merchant if the merchant isn’t utilizing EMV technology. The liability shift doesn’t apply to card-not-present (CNP) transactions, and EMV doesn’t prevent fraudulent use of credit cards for these transactions. Which has caused retailers to panic.
If you are interested in learning more about EMV technology for your dealership, please contact DX1 support.
*sources: EMVCo.com, Cardconnectatlanta.com and Wikipedia