Home Is Where The Start Is

                            

The home page of the web site is intended to act as an introduction to your dealership and to drive traffic further into your site. When adding content to your home page, consider the following:

                            

 

                            

DON'T:

                            

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  • List all of the details on your home page.Using images and concise text, promote your current specials, events, and sales. Link the text and images to the detail pages that can provide more information.                                 
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  • Clutter your home page.The home page should be kept clean and simple. The goal is for your customer to quickly and easily find the information they came to your site for. You do not want to overwhelm them with too much information.                                
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DO:

                            

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  • Add keyword-rich text to your home page.This is the first page visited by the search engine spiders that crawl your site. Make sure to have informational text that includes important keywords such as manufacturer and vehicle types, services offered and location, as well as geographic keywords including surrounding cities.                                
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    Include images that link to other appropriate pages on your site. If you are promoting an event for example, load a banner to your home page to draw attention to the event and link the banner to your event calendar where all of the details are displayed.                                     

                                    
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  • Prioritize content in order of most important to least important. If the primary purpose of your web site is to promote vehicles, then load all vehicle related links, specials and promotions toward the top of the page.                                 
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  • Update the content on your home page frequently. Keep your home page current with upcoming sales, specials and events. An up-to-date site encourages repeat visits by customers and search engine spiders.                                
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Make Sure Customers Get The Picture

                            

While text should make up the majority of your site's content, it is important to include some images as well. Just be sure that any images added to your home page, detail pages and sidebars are of high quality and serve a purpose.

                            

 

                            

Home page and sidebars  

                            

Images serve the specific purpose of directing your customers deeper into your site. The images could include vehicles or parts and accessories you are either featuring or running specials on. You can also include images of an event you are promoting.

                            

 

                            

Detail pages  

                            

Images on the detail pages should not be used to take the place of text, but rather support the text information on the page. Images may include staff or department photos, specific vehicles, parts or accessories or ads promoting specials or sales.

                            

Associate links with your images whenever possible. This is especially important on your home page and in your sidebars. Linked images help pull customers further into your site. After loading an image to a placeholder, you are able to click on the image to add an associated link.

                            

 

                            

Camera tips                              

                            

Digital cameras are rated in "megapixels." A "megapixel" is one million pixels. It is commonly used to describe the resolution of digital cameras. For example, a 7.2 megapixel camera is capable of capturing roughly 7,200,000 pixels. The higher the megapixel number, the more detail the camera can capture. Therefore, the megapixel count is a significant specification to look for when buying a digital camera.

                            

 

                            

When working with your web site images, your goal should be to provide the best detail at the most appropriate size. It is not necessary to use the largest image size for images meant for your site. If your camera has a separate image quality setting, you can turn that up to sacrifice size for quality. Just be sure that your file size does not increase so much that you cannot load the image to the server. When you load an image to your site you are sending that image to the server over an internet connection. The size of the image file you can load depends upon your connection speed                            

                            

Because every camera is different, the best way to see what works best for you is to load several photos at different resolutions/quality until you find the one that looks the best. Keep in mind that a 7.2 megapixel image is the size of a small poster. Again, depending upon your camera, you may want to turn down the overall size of the image.                            

                            

 

                            

The most important thing to do is find a balance between size and quality. A large, poor quality photo is not as good to the customer as a smaller, highly detailed image. Since you are sending the image via the internet, you should do some tests until you find the file size that works the best for your internet connection and gets you the size and quality you are looking for.                            

                                                        

 Let People Know What You Have To Sell

                    


     

By keeping your inventory up to date and showcasing it on your web site, you increase the likelihood of catching a site visitor's eye and capturing their attention.

                            

 

                            

 Make sure that as pre-owned units arrive they are loaded to your site along with pictures of the inventory. You not only increase the visibility of the unit by loading it to your site, but also encourage visitors to return to your site to view new listings.

                            

 

                            

DX1 helps you do this almost effortlessly through modules that get updated with the information input almost anywhere within DX1. For instance, DX1 removes sold units automatically. 


Make use of the inventory pages to also promote and sell new, non-current inventory. Non-current inventory can be promoted on the site as ‘Sale' or ‘Special Pricing' inventory to help draw attention and encourage requests for more information.